Top Performing Projects
Top Performing Projects
Role: Social Media Manager & In - House Photographer
Focus: Premium sustainable women's denim
Managed and grew Edwin's organic social presence mainly through Instagram and Facebook, executing content creation, content scheduling, community management and KPI reporting. I functioned as the primary content engine for the brand, end to end.
Feed Planning & Brand Consistency
Managed content planning of EDWIN USA’s Instagram feed, organizing campaign assets, UGC content, product imagery, and lifestyle content into cohesive rollouts that built brand identity and created a consistent follower experience.
Campaign Coverage
Led social media content rollouts for seasonal drops and collection launches. Created photo, video, and behind-the-scenes assets that translated campaigns into social-first content.
Western Capsule Collection
For the cowgirl in all of us.
Collection Teaser
Collection Launch Video
90's Capsule Collection
For the sustainable it-girl.
Mood Board
Collection Launch Video
Ad Creative
Designed and produced paid social ad creative. Collaborated with Brand Director and Paid Ads Specialist to develop campaign concepts, ad copy, and high-performing assets for Meta campaigns.
Top Converting Paid Ad
$1.5k in revenue
Top Prospecting Ad
Over 1k Link Clicks
Top Retargeting Ad
Over 600 Link Clicks
EDWIN USA Galentine’s Day Pop-Up
Led entire social media coverage for EDWIN USA’s Galentine’s Day pop-up, capturing brand collaborations and producing event content across Stories, Reels, and feed. Launched a targeted giveaway campaign that brought in 300 new followers, reached 5,912 accounts, and drove 905 interactions. Used a first-person voice to highlight community engagement, gifting moments, and product try-ons.
Pop up Promotional
Video
POV Product Try-on
Product Customer Testimonial
Behind-the-scenes
Behind the scenes and educational content of how the most sustainable danim is cut, sewn, dyed, lasered, and finished. This series was consistently the highest saved content in the feed.
