Saitex “Forever LA” Capsule Launch

• Built and executed the entire social media strategy for a purpose-driven capsule collection made from upcycled garments, benefiting Palisades and Altadena wildfire relief.

• Led photo + video production, BTS content capture, and organic + paid rollout across Instagram, Facebook, TikTok, and email.

• Impact: Helped position Saitex not just as a sustainable brand but as a community-first platform.

EDWIN USA Galentine’s Day Pop-Up

• Led entire social media coverage for EDWIN USA’s Galentine’s Day pop-up, capturing brand collaborations and producing event content across Stories, Reels, and feed. Launched a targeted giveaway campaign that brought in 300 new followers, reached 5,912 accounts, and drove 905 interactions. Used a first-person voice to highlight community engagement, gifting moments, and product try-ons. ​

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